The utopian Mind Expander (1969) by Haus Rucker Co, both neural sanctuary and atopic habitat, promises to deliver us from the corporate matrix. In Empire of the Senses David Howes introduces an extended model of cognition for the cultural reader: “while the paradigm of embodiment implies an integration of mind and body, the emergent paradigm of emplacement suggests the sensuous interrelationship of body-mind-environment.” Echoing Andy Clarke’s work on the Extended Mind a decade earlier, Howes also reminds us of its counter imperative – displacement. Historically, architectural discourse has favoured textual analysis, an approach which has arguably offered up some of the least endearing environments on the planet. For better or worse, these spaces are now the dominating forces in contemporary corporate life – the non-places in which we permanently dwell; the terminal, the mall and the office.