In the last 15 years, virtual acoustic modeling has been radically overhauled, with platforms like Soundlab providing architects with an essential tool to measure the effects of environmental sound. Created by Neill Woodger, Soundlab is certainly a step in the right direction for performance architecture, however applications across other industry sectors seems to be rather scant. Perhaps it’s the case that the passive nature of the concert hall experience works best for Soundlab’s statically derived data (i.e. no user interaction) which inhibits broader application. Acoustic experience is not a solely electromagnetic or linear experience, it involes the entire sensorium. Furthermore, with architectural spaces becoming increasingly participatory, virtual models will inevitably be required to transport us beyond traditional filmic models (audio/visual) to reflect a more responsive and crossmodal hyperesthetic (audio/visual/aromatic/tactile), an approach recently explored in IBM’s multisensory cabin.